![]() Other than using it for better Ad targeting, they also sell it to other companies for increased revenue. The problem is this data is gathered without user consent. Google tracks users browsing activity and places specific ads to the websites they are browsing. With the help from machine learning and AI, specific Ads are directed to the right users at the right moment. Most digital platforms monitor user internet activity. ![]() In contrast to TV advertisements, digital platforms provide brands better opportunities to target advertising to the right customer. ![]() Today, almost all the brands have put a major portion of their investment into the online advertising sector. What problem Basic Attention Token (BAT) is solving:ĭigital advertising took over TV advertisements in the year 2016.
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